Mad Cow Theatre, Orlando’s most progressive professional theater company, is seeking a full-time Marketing Manager who will broaden its audience and increase revenue by creating and implementing innovative marketing strategies.
Mad Cow, now in
its 19th season, presents 10 plays and musicals each year at its new
theater in downtown Orlando. The Marketing Manager is responsible for meeting
annual subscription and single-ticket sales goals by resourcefully managing promotion
and publicity in a growing market.
Key duties include developing and executing marketing plans for each season and for individual productions; managing the theater’s website and overseeing the production of marketing materials; creating and maintaining social media campaigns; promoting productions through news media; collaborating with other managers to forecast revenue; and providing communications support for company initiatives. The Marketing Manager reports to the theater’s Executive Director.
Requirements are:
- At least three years of full-time marketing experience in the arts, preferably in a theater or other performing-arts organization. The ideal candidate will have a background in direct ticket sales as well as in the marketing of productions.
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- A bachelor’s degree in marketing, communications or related field.
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- A record of consistently increasing single-ticket and subscription revenue.
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- Excellent writing skills as demonstrated by print and/or online marketing materials. Design and website management experience are preferred.
To apply, please provide a resume, references and a brief letter outlining your accomplishments in sales and audience building and explaining how your background could benefit Mad Cow Theatre. Email your
materials to [email protected]. Finalists for the position will be asked to provide samples of their work.
About Mad Cow Theatre
Mad Cow Theatre is downtown Orlando’s professional theater company, presenting acclaimed productions of both classic and contemporary plays and musicals representing the best of American and world literature. Mad Cow was founded on the belief that theater is a powerful means of social understanding as well as a highly entertaining art form.
The company is
located in a new venue in the heart of downtown Orlando, with 220 seats and two
theater spaces. With an annual attendance of more than 20,000 and a subscriber
base of 500, Mad Cow offers 10 productions each year, plus the annual Orlando
Cabaret Festival and Science Play Festival. Over the past 19 years, Mad Cow has
grown to become one of the largest nonprofit arts organizations in Orlando,
with an annual budget of more than $1 million. More information:
madcowtheatre.com.